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Sell Smart

Sell Smart

Selling a home is never one-size-fits-all. Every property and every seller has unique needs, and our job is to create a tailored plan that gets results. With decades of experience, proven systems, and strong negotiation skills, we make the process straightforward and stress-free. From preparing your home to celebrating closing day, we’re here to guide you every step of the way! Ask us how we can help.

The first step is a conversation. Not ready yet? That’s okay! If you’re just curious about your home’s value, you can submit a request for an online estimate [here]. Keep in mind, we often adjust values after seeing a property in person—which is why the consultation is so valuable. But no pressure—we’ll be here when you’re ready to take the next step.

Marketing:
Why Real Estate Marketing Matters

Selling a home today is about more than putting a sign in the yard. The reality is this: most buyers start their home search online, and the way your home is presented and promoted makes all the difference. Effective real estate marketing ensures your property stands out, reaches the right audience, and attracts serious buyers faster. From first impressions to targeted exposure, every piece of the strategy works together to get you the best results.

 


Photography & Videography

How important is this? Extremely. 98% of buyers say photos are the #1 factor in deciding whether to see a home in person. Before we go to market, we make sure your home shines through professional photography and videography that highlight its best features. We partner with talented architectural photographers and videographers who know how to capture a home’s story. In today’s fast-paced, scroll-and-swipe world, your home has just a few seconds to make an impression. Quality visuals are the new curb appeal—and we make sure buyers stop and take notice.

 


Digital Marketing

The internet is where buyers live, and it’s where your home needs to stand out. Through targeted digital ad campaigns, email marketing, and social media promotion, we make sure your home gets maximum exposure. Our marketing reaches over 1 million users monthly. Last year alone, our email campaigns were delivered 398,000 times with an industry-crushing 74% open rate (compared to the 14% average). On social media, our targeted ads generate more than 40,000 monthly views. In short, we know how to put your home in front of the right buyers—and keep it top of mind.

 


Listing Exposure

Exposure matters, and we go above and beyond to make sure your home isn’t just listed—it’s showcased. Your property will be featured on our website, shared across social media platforms, and promoted through advanced listing distribution. With partnerships that push your home to Homes.com and a network reaching over 59,000 people across trusted sites like Facebook, Fox News, The New York Times, ESPN, and more, we make sure your listing is everywhere buyers are looking.

 


Staging

Presentation isn’t optional—it’s essential. Staged homes sell faster and often for more money because buyers connect with what they can see and feel. That’s why we offer complimentary in-house staging services. Our design team transforms spaces so buyers can envision themselves living there. Staging not only elevates the look and feel of your home, but it also helps it stand out online—making it one of the most powerful marketing tools we use.

 


Staging Services
Staging, Not Styling:

Every listing comes with complimentary staging—because presentation matters. Because selling a home is all about great marketing, and we believe staging is a key part of what you hire us for. Years ago, we built a staging business alongside our real estate business so every listing shines from day one. Our in-house design team knows how to transform any space into a home buyers can fall in love with.

 


Renovation Services:
Renovation Services – No Worries

Our commitment to selling your home means we handle the upfront costs, so you don’t have to. From fresh paint to a new roof or simple landscape clean-up, we’ve got you covered*. We’re so confident in our process—and in getting your home sold—that we’re willing to cover the costs upfront. Fresh updates now mean stronger offers and smoother results when it’s time to close.
*Disclaimer: services may not be available in your area.

 


 

 

 

Get In Touch Kristen
Spellman

Whether buying or selling, Kristen delivers service beyond comparison. Kristen works closely with each of her clients to find their ultimate property in the most premier locations, and secures the best deal. When listing a property, Kristen maximizes each property’s market value with her unmatched marketing strategy.